Natural, plant based ingredients Made with up to 98% Plant Ingredients*/Petroleum Free Live Clean uses plant sourced, renewable, sustainable ingredients and non-petrochemical based ingredients. Petroleum is a non-renewable, non-sustainable resource. *Shampoo/Soaps/Stylers and Body Wash 98% plant based. Conditioner 96% plant based. No harsh, unnecessary chemicals Live Clean products deliver a luxurious experience while avoiding many of the commonly used chemicals that are damaging to the environment and our well-being. SLS/Sulfate Free/DEA Free SLS refers to Sodium Lauryl Sulfate and Sodium Lauryl Ether Sulfate. These sulfates are high foaming surfactants derived from petro-chemical ingredients used as the primary cleanser in 95% of personal care products. SLS is a primary irritant in personal care products. DEA = Diethanolamine used in personal care products for rich lather and viscosity building. DEA is severly irritating and corrosive. Live Clean products use a palm and coconut derived surfactant that natural and renewable. Live Clean formulas are mild, safe and gentle, and provide a rich foaming lather. Paraben/Phthalate/Phosphate Free Parabens = synthetic, harsh preservatives used for extending product shelf life and have been linked to sensitivity and irritation issues. Phthalates = synthetic fragrance compounds used to make the scent last longer in personal care products. There are some studies that suggest that phthalates are not considered safe. Phosphates = additives that contribute to algae bloom in our streams and lakes which negatively impacts aquatic life. Live Clean products do not use any harsh preservatives or unnecessary additives. Pure Vegan / Cruelty Free Live Clean products are animal friendly. Pure Vegan – Live Clean products use no animal ingredients. Cruelty Free - No animals are directly or indirectly tested or harmed. Enriched with Certified Organic Botanical Extracts Certified organic botanicals = extracts from plants that have been grown and processed according to certain guidelines for a sustainable system of agriculture and independently certified by a third party accreditation agency. Live Clean formulas are enriched with certified organic botanicals such as Rosemary, Chamomile, White Tea, Lavender and Eucalyptus. Biodegradable Ingredients / Recyclable Package / Local Sourcing Live Clean works to reduce its ecological footprint wherever possible using the most recyclable materials available, local sourcing and biodegradable ingredients. Conservation Tip Ceiling fans can save energy in both the winter and summer. You simply need to change the direction for each season and it costs just pennies a day to run. > join live clean   Sign up and receive coupons, e-blasts and the latest information about new things from Live Clean. Join now. > how to live clean   Live Clean is your daily routine. Take these steps to make eco-concious choices in your daily life. Learn more. > earth news   Find out how the world is getting greener. News from around the globe about the major issues facing our planet. View latest news. > green events   Find local eco-events in your area and find out what others around the world are doing. View events.