Natural, plant based ingredients
Made with up to 98% Plant Ingredients*/Petroleum Free
Live Clean uses plant sourced, renewable, sustainable ingredients and non-petrochemical based ingredients.
Petroleum is a non-renewable, non-sustainable resource.
*Shampoo/Soaps/Stylers and Body Wash 98% plant based. Conditioner 96% plant based.

No harsh, unnecessary chemicals
Live Clean products deliver a luxurious experience while avoiding many of the commonly used chemicals that are damaging to the environment and our well-being.

SLS/Sulfate Free/DEA Free
SLS refers to Sodium Lauryl Sulfate and Sodium Lauryl Ether Sulfate. These sulfates are high foaming surfactants derived from petro-chemical ingredients used as the primary cleanser in 95% of personal care products. SLS is a primary irritant in personal care products.
DEA = Diethanolamine used in personal care products for rich lather and viscosity building.
DEA is severly irritating and corrosive.
Live Clean products use plant derived surfactants that are natural and renewable.
Live Clean formulas are mild, safe and gentle, and provide a rich foaming lather.

Paraben/Phthalate/Phosphate Free
Parabens = synthetic, harsh preservatives used for extending product shelf life and have been linked to sensitivity and irritation issues.
Phthalates = synthetic fragrance compounds used to make the scent last longer in personal care products. There are some studies that suggest that phthalates are not considered safe.
Phosphates = additives that contribute to algae bloom in our streams and lakes which negatively impacts aquatic life. Live Clean products do not use any harsh preservatives or unnecessary additives.

Pure Vegan and Vegetarian / Cruelty Free
Majority of Live Clean formulations are vegan with a small portion being vegetarian. No animal ingredients are used in any Live Clean. Live Clean is never tested on animals.
Cruelty Free - No animals are directly or indirectly tested or harmed.

Enriched with Certified Organic Botanical Extracts
Certified organic botanicals = extracts from plants that have been grown and processed according to certain guidelines for a sustainable system of agriculture and independently certified by a third party accreditation agency.
Live Clean formulas are enriched with certified organic botanicals such as Rosemary, Chamomile, White Tea, Lavender and Eucalyptus.

Biodegradable Ingredients / Recyclable Package / Local Sourcing
Live Clean works to reduce its ecological footprint wherever possible using the most recyclable materials available, local sourcing and biodegradable ingredients.

Conservation Tip
5 minutes of washing dishes under the faucet can use 95 litres of water where an entire cycle of the dishwasher only uses 41 litres.
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